Wednesday, January 4, 2012

Middle class comes in the wake of cheap dental implant

It was noon when the dark-haired woman of about 40 years, lying in the dentist's chair, raised his head with the "window" wide open. She strained to see the team going into the next room, to shoot an interview-ready smile.
The brunette works there in the vicinity, and the girl would talk to the reporter. Enjoyed the lunch hour to install the prosthesis where nature left an incisive break down. Of simple habits and financial equivalent, it represents the new middle class which has invaded the dental practices in the past few years.
It never ends we going to give a Garib ago in the arcades, but he who laughs, happy, are their own dentists."We are living the boom of the second implant, thanks to classes C and D," says the surgeon Arthur Martini, local delegate of the CRO (Regional Council of Dentistry).
He explains that the profession has remained since the booms of the 80s, when viewing metallic arches became fashionable. "Everyone put device and orthodontists 'split' to make money," he says. Then came the first boom of the implants, followed by beauty treatments, between 90 and 2000, so far, the majority restricted to classes A and B in the area south
Martini, himself present in the lower classes with a small office on the outskirts, recalls that in 1992, when specialized, teeth implanted a dozen a month. Today, the other fills the mouth with at least 50 monthly implants.
Flanked by family albums posted on the wall and metal filing cabinet, including a large photo holding a big fish in a river, Martini and unsafe fires, loud and comical comments about the "Brazilian miracle" claimed byLula.
For him, programs such as Bolsa Familia allowed the people to put the beast in spending before disregarded. "I never voted for him, but he has to back [the presidency]. Seventy percent of my patients are new customers and, thanks to him, went to Europe three times. I thought he would return in three years, but with this cancer [ the larynx], I'm worried, "he says.
The Getulio Vargas Foundation said, including the class D, made by those who earn between $ 705 and U.S. $ 1,126, is gaining purchasing power enough to overcome the Class B expenses, now in 2012. The journal Economic Brazil announced recently that this layer calculation must account for running $ 400 billion market next year, a value 15% higher than in 2011.
"This new middle class now has access to the financial system," said the dentist Alexander Villela, which meets in two clinics, one in Ribeirão Center, which has machine and credit card debt. That's where the seller Michele, 21, is completing the treatment of a channel, five fillings and teeth cleaning. She waited three years for repairs, or chewing on the right, to save the tooth, broken at its root. Everything will turn out for $ 750, slightly above the minimum wage that takes in the shop where he works. "I paid half in cash and the remainder will be divided into three times," he explains.
He paid half in cash, it is clear, because she had the money, but not for lack of limit. "With my salary, I would have $ 320 on the card, but in four banks open account to add limits [and enlarge them]," he says.
After she finished the treatment, the mother, a cleaner in Ribeirão company, will turn patient clinic to replace the prosthesis. Installments, too.

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